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Ohio Oil and Gas Association’s New Look

Posted By Matt Hammond, Executive Vice President, Thursday, January 31, 2019
Updated: Wednesday, February 13, 2019

Welcome to the new-look of the Ohio Oil and Gas Association.  We have spent the past year developing a new website that is user-friendly, full of easy-to-find resources, updates our membership on what your Association is doing, and has a fresh, sharp modern look.  The project of a new website evolved into a new logo and a full rebranding of the Ohio Oil and Gas Association.

Our Association has a rich history, which must continue to be respected and honored. Today’s Ohio Oil and Gas Association undoubtedly has a different composition then from previous years. While the mission remains the same (to promote and defend Ohio’s oil and gas industry), the way we accomplish our mission and our organizational structure has evolved and must continue to do so. Aspects of the Association, such as logos and websites, must be evaluated and updated in an effort to continue to explain who we are and what we represent. Our logo hasn’t been updated in over 10 years and it didn’t properly reflect the current composition of today’s Association.

The first thing I wanted to do was have a logo that stood out from the rest of the field.  Most trade association logos are similar.  Same color scheme and use of the organization’s acronym is standard across the board.  But the Ohio Oil and Gas Association isn’t like most trade associations.  We are unique compared to most of our peers across the country.  We successfully represent and advocate for a diverse membership with at times different needs.  Ultimately, we are one unified industry. 

The colors in our new logo are unique compared to other trade associations and gives our brand a distinct look.  Developing a new logo with what has become the industry standard of blue and green didn’t seem like the right fit.  While we kept a good portion of our logo blue, we incorporated a new color, that helps to represents all of the resources that are produced in Ohio, while also giving our logo a sharp look.  The two-colored image also reflects the resources our members are producing in Ohio, a natural gas flame encompassing an oil drop within. 

Another focus of the new logo was to tell people exactly who we are, which should be a key function of any logo.  Telling someone you are with the “Ohio Oil and Gas Association” can certainly feel like a mouthful, so most shorten it to “OOGA.”  How you say “OOGA” is up to you and I’ve heard a multitude of variations.  Our logo, and therefore our brand, shouldn’t be up for interpretation or force people to ask the correct way of saying it.  It should tell people exactly who we are and what we represent.  Using the Ohio Oil and Gas Association in our logo was an important change we wanted to emphasize.  

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